Do organisations in the UK feel they are well understood by their customers and stakeholders? Powerscourt and Kantar Millward Brown conducted indepth research to find out. Here are the results.

What’s your Narrative Gap?

By Steve Marinker, Head of Corporate,  Powerscourt, an independent strategic communications consultancy If there is one plaintive cry I have heard from clients more than any other, it’s that that their organisations are not properly understood. Time and again I hear the frustration. If only our business model was better understood; if only commentators acknowledged the […]

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