Corporate purpose Tag

By Neil Davy Communications in a new era of responsible business Protecting balance sheets, supply chains, reputations, jobs and people. It’s what we’ve all been thinking about, talking about, preoccupied with. Survival. When we emerge from this pandemic the relationships and interdependencies between businesses, investors, governments and society - between all of us - will have changed inexorably. And the role of communication in establishing and sustaining those relationships and interactions will have changed too. Corporate philanthropy, CSR, community programmes and stepping-up in times of crisis are important and commendable, but simply talking about ‘doing good’ won’t be good enough. Those who prosper beyond the crisis will be businesses who can talk credibly about how they contribute to society and the wider world in a more meaningful and lasting way. It’s become painfully clear over recent weeks that those businesses for whom profit is an outcome of (not the reason for) what they do, who enhance...